Job Summary - a concise overview of the job
The Marketing Manager, Aesthetics is a HPC and consumer-oriented role that will help shape, execute and optimize multichannel brand strategies, beginning with the launch of an investigational treatment for cellulite. This role will work closely with the consumer and HCP brand leads to develop, monitor and execute the brand’s integrated multichannel plans. This individual will work with the Business Insights team to assist in generating insights in order to drive ongoing optimization of brand campaigns and continue to align plans and strategies with brand objectives, goals and budgets.
All incumbents are responsible for following applicable Division & Company policies and procedures.
Scope of Authority - span of control (work unit, site, department, division, etc.), monetary value of budget/spend authority ( capital, operating, etc.), P&L responsibility, etc.
Responsible for Commercial Business.
Key Accountabilities - key outcomes/deliverables, the major responsibilities, and % of time
% of Time
Tactical Execution & Analytics
§ Assist in the development of product-specific marketing and demand generation strategies and tactics, conversion programs, account-based programs and general marketing campaigns that provide measurable improvement for top-line growth.
§ Effectively prioritize and communicate marketing strategies. Adapt strategies and tactical plans for CCH and work with sales to drive implementation.
§ Design and champion an integrated multichannel tactical plan that is aligned to business objectives, maximizes brand relevance and value.
§ Work closely with Marketing and Sales leadership to develop an aligned annual and long-term strategic marketing plan that delivers sustainable growth and meets all objectives (market share, financial targets and other KPIs).
§ Strategically integrate and leverage multi-channel demand generation tactics and tools, including digital, seminars, events, medical congresses, and direct sales programs.
§ Coordinate plans/activities with key support teams (e.g., marketing services, sales training and education, marketing communications).
§ Work with marketing leadership to plan and execute all web, search engine optimization, marketing database, email, social media and display advertising campaigns.
§ Provides clear direction for channel mix selection, content development and delivery.
§ Assist with monitoring campaign performance and outputs to provide timely recommendations back to the brands to facilitate optimization.
§ Review standard KPI reports to monitor performance of campaigns/ tactics and conduct cross-agency campaign performance discussions.
§ Identify key performance ‘trend breaks’ / unexpected changes based on standard reports and develops supporting hypotheses.
§ Share insights based on behavioral and performance data to assess campaign lift and ROI.
§ Monitor changes in digital marketing platforms and make recommendations for adjustments as needed.
Cross Functional Collaboration
§ Interact frequently and maintain extensive contact with internal and external stakeholders to assess the business need, identify opportunities as well as implement solutions.
§ Work with brand and analytics team to define/refine customer segmentation and report out data summary and advises on tracked metrics.
§ Work closely with sales training to ensure consumer tactics that impact the sales force are integrated into the training modules.
§ Understand the SalesForce Veeva Vault system to organize and advance jobs through the platform. Work with Marketing Services to ensure properly compliance and documentation has been completed for each job.
§ Successfully partner with cross functional teams, including brand team, cross functional partners, and agency partners.
§ Partner with vendors and agencies to ensure approach and requirements for multichannel tactical plans are understood and interpreted appropriately to ensure quality delivery and execution.
§ Proficiently extract and analyze data, develop insights and make optimization recommendations to business partners.
Education & Experience
Minimal acceptable level of education, work experience and certifications required for the job
§ BS or BA, MBA preferred.
§ 5+ years of marketing experience in a pharmaceutical/healthcare related field, with a track record of proven growth in assigned products.
§ Experience in marketing planning, budgeting, and coordination of product launches.
§ Experience in leading cross-functional project teams, operating and influencing effectively across an organization.
§ Experience in the utilization of digital techniques and underlying technologies to achieve business outcomes.
Proficiency in a body of information required for the job
e.g. knowledge of FDA regulations, GMP/GLP/GCP, Lean Manufacturing, Six-Sigma, etc.
§ Mastery of marketing and a deep understanding of current and emerging trends and capabilities.
§ In depth understanding of the multiple channels of customer engagement utilized by an organization across their varied customers (i.e., HCP, consumer, patient, payer) including how the channels can be utilized effectively in an integrated fashion to deliver cross-channel customer journeys.
Often referred to as “competencies”, leadership attributes, skills, abilities or behaviors that may be enterprise, functional or job specific e.g. coaching, negotiation, calibration, technical writing etc.
§ Excellent written and verbal communication skills.
§ Exemplary strategic and analytical skills.
§ Able to build/create immediate rapport; strong relationship building skills with internal and external customers.
§ Self-Driven and able to work independently.
§ Ability to plan and communicate plans which have been built through consensus in a structured and effective manner.
§ Collaborative, creative problem solver, proactive and positive.
§ Superior project implementation and measurement.
Physical & mental requirements e.g. lift 40 pounds, walk across plant/warehouse, business travel (% of time), driving as part of work responsibilities, etc.
§ This is a headquarters based position that will require travel (~30%).
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.